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Basic Meta Tags For All Websites

Mushfiqur Rahman

6 May, 2025

✅Basic Meta Tags

Sets character encoding to UTF-8 (supports all languages).

<meta charSet="utf-8" />

Makes the website responsive on mobile devices.

<meta name="viewport" content="width=device-width, initial-scale=1.0" />

Defines content language (English).

<meta httpEquiv="content-language" content="en" />

✅ SEO & Crawling Meta Tags

Allows search engines to index and follow links.

<meta name="robots" content="follow, index" />

Similar, but specifically tells bots not to use Open Directory (DMOZ) or Yahoo Directory descriptions.

<meta name="robots" content="index,follow,noodp,noydir" />

Specific instruction for Googlebot to index and follow links.

<meta name="googlebot" content="index, follow" />

Provides the SEO meta description shown in search engine results. Crucial for CTR.

<meta name="description" content="" key="desc />

Defines keywords related to the page. Not as important nowadays but still useful.

<meta name="keywords" content="" />

Prevents duplicate content issues by specifying the preferred (canonical) URL.

<link href="https://example.com" rel="canonical" />

✅Ownership & Verification Meta Tags

Verifies site ownership in Google Search Console.

<meta name="google-site-verification" content="..." />

Verifies site ownership in Yandex Webmaster Tools.

<meta name="yandex-verification" content="..." />

Verifies domain with Facebook Business Manager.

<meta name="facebook-domain-verification" content="..." />

Verifies ownership in Microsoft Bing Webmaster Tools.

<meta name="msvalidate.01" content="..." />

Specific verification (depends on the service using it).

<meta name="impact-site-verification" value="..." />

✅Open Graph (OG) Meta Tags – For Social Sharing

Defines type of content (website, article, etc.).

<meta property="og:type" content="website" />

Shows site name when shared on platforms like Facebook.

<meta property="og:site_name" content="" />

Sets the title when shared. Currently, yours is empty — you should add a title!

<meta property="og:title" content="" />

Description shown on social shares — currently empty, needs filling.

<meta property="og:description" content="" />

Defines the image shown in social shares.

<meta property="og:image" content="" />

Width of OG image.

<meta property="og:image:width" content="1200" />

Height of OG image.

<meta property="og:image:height" content="628" />

Facebook app ID for analytics & tracking.

<meta property="fb:app_id" content="..." />

Specifies URL for sharing.

<meta content="https://example.com" property="og:url" />

✅Twitter Card Meta Tags – For Twitter Sharing

Tells Twitter to display a large summary image card.

<meta name="twitter:card" content="summary_large_image" />

Your Twitter handle.

<meta name="twitter:site" content="@userName" />

Title displayed on Twitter cards.

<meta name="twitter:title" content="" />

Description shown on Twitter.

<meta name="twitter:description" content="" />

Image shown in Twitter cards.

<meta name="twitter:image" content="" />

✅Progressive Web App & Theme Meta Tags

Links to the PWA manifest file (for app-like behavior).

<link rel="manifest" href="/manifest.json" />

Sets browser toolbar color on mobile devices.

<meta name="theme-color" content="#ffffff" />

Name of the web app when installed.

<meta name="application-name" content="" />

✅General Info Tags

Indicates site is intended for a global audience.

<meta name="distribution" content="Global" />

Specifies worldwide coverage.

<meta name="coverage" content="Worldwide" />

Content suitable for general audience.

<meta name="rating" content="General" />

Sets the author name.

<meta name="author" content="" />

Defines site owner.

<meta name="owner" content="" />

Copyright notice.

<meta name="copyright" content="Copyright © " />

Note: To use image url at meta tags, best choice is use Cloudinary

You may hire my through Upwork or directly to optimize your website.

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